K Fagan 8/20/25 K Fagan 8/20/25

The GLP-1 Narrative: Lilly vs. Novo in the War of the Words

August 20, 2025
Who’s telling the bolder, more credible story in this $63 billion market?

K Fagan 7/29/25 K Fagan 7/29/25

What Sanofi’s New Deal (and Boilerplate) Say About Its Strategy

July 29, 2025
In its latest acquisition, Sanofi gives us subtle (and not-so-subtle) clues about how it’s rewriting its story.

K Fagan 7/1/25 K Fagan 7/1/25

July 1, 2025
Great science, plus a narrative that knew
what it was doing

K Fagan 6/15/25 K Fagan 6/15/25

June 1, 2025
Why brilliant healthcare companies struggle to tell their story

K Fagan 6/8/25 K Fagan 6/8/25

June 8, 2025
Are you expecting your audience to solve the puzzle of your story?

K Fagan 6/7/25 K Fagan 6/7/25

June 12, 2025
Same company, different stories. No one’s wrong, but you’re sending mixed messages.

K Fagan 6/1/25 K Fagan 6/1/25

June 15, 2025
Building your narrative is all about creating a shared understanding of your story.