Services
Narrative Audit
Get clarity, fast.
A fast, structured assessment of your client's narrative using the Signal Score™ diagnostic. I benchmark the story – whether an entire company, division, or product – against peers, surface strengths and gaps, and deliver actionable recommendations you can apply immediately for narrative refreshes, new client onboarding, or new business pitches.
What You’ll See
Signal Score™ Diagnostic: Benchmark score out of 100 across seven narrative dimensions
Comparative Analysis: Your client’s narrative evaluated against two peer companies
Executive Summary & Visualizations: Clear data showing strengths, gaps and competitive positioning
Actionable Recommendations: Specific guidance on refining narrative elements and how to apply them to client strategies and tactics.
Ideal for: Ongoing client strategy work, RFPs, new business pitches, repositioning, investor prep.
Timeline: Weeks, not months. (Generally about 3 weeks)
The Signal Score™
Quantify the narrative.
The Signal Score™ is the proprietary diagnostic I built to answer the question clients ask most about narrative: “How do we know this is the right way to tell our story?” It evaluates narrative strength across the seven core dimensions that shape stakeholder perceptions and assigns a benchmark score out of 100, providing objective, comparable data you can present with confidence.
The Seven Narrative Dimensions
A combination of classic storytelling structures and business narrative principles, the dimensions are ones that I’ve refined over two decades in healthcare communications. The Signal Score™ rubric applies these principles systematically to corporate communications, making narrative strength measurable and comparable across companies.
Purpose: Why your company or brand exists, and your long-term impact.
Problem: The challenge you’re solving.
Point of View: Your unique perspective on your industry or competitive field.
Approach: How you work.
Priorities: What drives the business now.
Stakeholders: Who you must win.
Commitments: What you’ll deliver.
What You’ll See
An overall Signal Score, and detailed scores and commentary for each of the seven narrative dimensions.
Side-by-side comparison with two peer companies or brands.
A radar chart highlighting narrative strengths, gaps, and imbalances.
Actionable recommendations to guide messaging and alignment.
After the Narrative Audit
Strategic support when you need it.
Most agencies use the audit findings to guide their client work: refining positioning, sharpening messaging, or building the comprehensive narrative strategy.
When you need deeper support, I’m available on an as-needed project basis for:
Full narrative development: working with you and the client leadership team to craft the new narrative.
Strategic content development: messaging frameworks, website rewrites, presentation decks.
Contact
Let’s discuss your next narrative project.