Narrative Scan
See how the narrative is landing.
An outside-in view of how a company’s narrative is showing up “in the wild.” The Scan analyzes publicly available materials to reveal a company’s Narrative Archetype, highlight the strongest and weakest signals, and compare positioning with peers.
What You’ll See
Narrative Archetype: The Healthcare Narrative Archetype that best reflects the company based on its narrative signals.
Narrative Reconstruction: A detailed presentation of the company’s narrative as it appears externally.
Competitive Positioning: how the story measures up against peer
Healthcare Narrative Landscape: How the narrative compares with broader patterns across 800+ healthcare companies.
Ideal for: Early strategy assessment, positioning discussions, new client engagements, RFPs.
Timeline: ~2 weeks.
Narrative Diagnostic
Pressure-test and refine the narrative.
A deeper diagnostic of a company’s narrative using its own materials. Building on the Scan, the Diagnostic produces a detailed Signal Score assessment showing specific strengths and gaps, and provides a blueprint for narrative rebuilding and activation.
What You’ll See
The Narrative Signal Score™: Benchmark score out of 100 across seven narrative dimensions
Comparative Analysis: Your client’s narrative language and structure evaluated against two peer companies
Executive Summary & Visualizations: Clear data showing strengths, gaps and competitive positioning
Activation Blueprint: Specific guidance for strengthening narrative elements and applying them across positioning, communications strategy, messaging, stakeholder engagement.
Ideal for: Ongoing client strategy work, RFPs, new business pitches, repositioning, investor preparation.
Timeline: ~4 weeks.
Narrative Activation
Turn insight into action.
Most agencies use the Scan and Diagnostic findings to guide their client work: refining positioning, sharpening messaging, or building the comprehensive narrative strategy.
When you need deeper support, I’m available on an as-needed project basis for:
Full narrative development: working with you and the client leadership team to craft the new narrative.
Strategic content development: messaging frameworks, website rewrites, presentation decks.
The Signal Score®
Quantify the narrative.
The Signal Score® is the proprietary diagnostic that evaluates narrative strength across the seven core dimensions shaping stakeholder perceptions. It assigns a benchmark score out of 100, providing objective, comparable data you can present with confidence.
The Seven Narrative Dimensions
A combination of classic storytelling structures and business narrative principles, the dimensions are ones that I’ve refined over two decades in healthcare communications. The Signal Score rubric applies these principles systematically to corporate communications, making narrative strength measurable and comparable across companies.
Purpose: Why your company or brand exists, and your long-term impact.
Problem: The challenge you’re solving.
Point of View: Your unique perspective on your industry or competitive field.
Approach: How you work.
Priorities: What drives the business now.
Stakeholders: Who you must win.
Commitments: What you’ll deliver.
What You’ll See
An overall Signal Score, and detailed scores and commentary for each of the seven narrative dimensions.
Side-by-side comparison with two peer companies or brands.
A radar chart highlighting narrative strengths, gaps, and imbalances.
Actionable recommendations to guide messaging and alignment.
Contact
Let’s discuss your next narrative project.