More signal. Less noise.
Narrative Audits built for healthcare agencies.
Your client’s story gets tested when it matters most: clinical milestones, regulatory scrutiny, fundraising, new leadership.
That’s when vague positioning and misaligned messaging start to get exposed.
A Narrative Audit shows exactly where the story is strong and where it needs work. Using the Signal Score™ diagnostic, I benchmark the narrative against peers and deliver the competitive intelligence and actionable recommendations you need. This gives you objective data to back up recommendations before decisions get locked in, and navigate difficult client conversations.
When to run a Narrative Audit
High-Stakes
Moments
Get diagnostics before critical milestones.
“Here’s where your story is sharp, and where it needs to land harder.”
New Client
Onboarding
Start with competitive intelligence already mapped.
“We’ve benchmarked you against peers. Here’s where you differentiate.”
Message Development &
Narrative Refreshes
Give messaging added structure and urgency.
“This is your story scored vs. peers. Let's fix the gaps and build on strengths.”
New Business
Pitches & RFPs
Walk in with data other agencies don't have.
“We ran the diagnostics. Your story is 78/100, here’s the path to 90.”
Services
Narrative Audit
Get clarity, fast.
A fast, structured assessment of your client's narrative using the Signal Score™ diagnostic. I benchmark the story – whether an entire company, division, or product – against peers, surface strengths and gaps, and deliver recommendations you can apply immediately. Learn more.
After the Audit
You’re ready to act.
Teams use the Narrative Audit findings to guide client work: refining positioning, sharpening messaging, or building out a new strategic narrative. In select cases I’m available for deeper implementation work after the audit.
Learn more.
The Signal Score™
Quantify the narrative.
The proprietary diagnostic I built to answer the question clients ask most: “How do we know this is the right way to tell our story?” It evaluates narrative strength across seven core dimensions shaping stakeholder perceptions, and provides objective, comparable data. Learn more.
About K7 Communications
I’m Kieran Fagan, and I’ve spent more than two decades in healthcare communications. I’ve led comms strategy from both sides: in-house at Novartis, CVS Health, and Aetna, and agency-side at W2O Group (now Real Chemistry). Along the way, I’ve shaped narratives, guided positioning, and helped leaders communicate with clarity and credibility.
I started K7 Communications to bring structure and objective data to narrative work. The Signal Score™ diagnostic, developed in 2023, is the result of that effort: a framework that evaluates narrative strength across seven core dimensions and provides competitive benchmarking.
Today, I partner with healthcare agencies as a specialist in narrative intelligence, providing the analysis and competitive data they need for their clients, whether white-labeled or presented as a seamless extension of their team.
Contact
Let’s discuss your next narrative project.